{"id":2762,"date":"2023-07-12T10:56:27","date_gmt":"2023-07-12T08:56:27","guid":{"rendered":"https:\/\/tstwp.mawis.eu\/?post_type=document&#038;p=2762"},"modified":"2026-07-31T12:28:15","modified_gmt":"2026-07-31T10:28:15","slug":"pouziti-osobnich-udaju-pro-marketingove-ucely","status":"publish","type":"document","link":"https:\/\/tstwp.mawis.eu\/sk\/dokumenty\/pouziti-osobnich-udaju-pro-marketingove-ucely\/","title":{"rendered":"Vyu\u017eitie osobn\u00fdch \u00fadajov na marketingov\u00e9 \u00fa\u010dely"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">S\u00daHLAS S VYU\u017d\u00cdVAN\u00cdM OSOBN\u00ddCH \u00daDAJOV NA MARKETINGOV\u00c9 \u00da\u010cELY<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">PODMIENKY SPRACOVANIA OSOBN\u00ddCH \u00daDAJOV NA \u00da\u010cELY PRIAMEHO MARKETINGU<\/h4>\n\n\n\n<p>Za\u0161krtnut\u00edm pr\u00edslu\u0161n\u00e9ho pol\u00ed\u010dka ste dobrovo\u013ene a s pln\u00fdm vedom\u00edm s\u00fahlasili s t\u00fdm, \u017ee va\u0161e osobn\u00e9 \u00fadaje bud\u00fa spracovan\u00e9 na \u00fa\u010dely zasielania obchodn\u00fdch ozn\u00e1men\u00ed v zmysle ustanovenia \u00a7 2 p\u00edsm. f) z\u00e1kona \u010d. 480\/2004 Zb., o niektor\u00fdch slu\u017eb\u00e1ch informa\u010dnej spolo\u010dnosti.<\/p>\n\n\n\n<p>Udelenie tohto s\u00fahlasu je dobrovo\u013en\u00e9 a m\u00f4\u017eete ho kedyko\u013evek odvola\u0165. Odvolanie tohto s\u00fahlasu je mo\u017en\u00e9 uskuto\u010dni\u0165 p\u00edsomne na adresu s\u00eddla prev\u00e1dzkovate\u013ea: HRDLI\u010cKA spol. s r.o., I\u010c 186 01 227, so s\u00eddlom n\u00e1m\u011bst\u00ed Kn\u011b\u017eny Ludmily 45, Tet\u00edn, PS\u010c 266 01, zap\u00edsan\u00e1 v obchodnom registri vedenom Mestsk\u00fdm s\u00fadom v Prahe, oddiel C, vlo\u017eka 4062 (\u010falej len \u201espr\u00e1vca\u201c):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<ul>\n<li>doru\u010dovacia adresa: Za Lu\u017einami 1084\/33, Praha 5, PS\u010c 155 00<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>webov\u00e9 str\u00e1nky spolo\u010dnosti: <a href=\"https:\/\/hrdlicka.cz\" target=\"_blank\" rel=\"noopener\">hrdlicka.cz<\/a><\/li>\n<\/ul>\n\n\n\n<ul>\n<li>kontaktn\u00e9 telef\u00f3nne \u010d\u00edslo: +420 235 521 822-5<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>e-mailov\u00e1 adresa: <a href=\"mailto:info@hrdlicka.cz\">info@hrdlicka.cz<\/a><\/li>\n<\/ul>\n<\/ul>\n\n\n\n<p>Pr\u00e1vnym z\u00e1kladom spracovania je s\u00fahlas vyjadren\u00fd za\u0161krtnut\u00edm pr\u00edslu\u0161n\u00e9ho pol\u00ed\u010dka, ktor\u00fdm s\u00fahlas\u00edte s t\u00fdmito podmienkami spracovania osobn\u00fdch \u00fadajov. Osobn\u00e9 \u00fadaje s\u00fa bezpe\u010dne uchov\u00e1van\u00e9 v elektronickej podobe, pri\u010dom spracovanie prebieha automaticky.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00da\u010cEL<\/h4>\n\n\n\n<p>\u00da\u010delom spracovania je priamy marketing, pri\u010dom tento \u00fa\u010del zah\u0155\u0148a najm\u00e4 nasleduj\u00face oper\u00e1cie spracovania osobn\u00fdch \u00fadajov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<ul>\n<li>zasielanie vybran\u00fdch obchodn\u00fdch ozn\u00e1men\u00ed s ponukou v\u00fdrobkov a slu\u017eieb prev\u00e1dzkovate\u013ea, a to v\u0161etk\u00fdmi prostriedkami vr\u00e1tane pou\u017eitia elektronick\u00fdch komunika\u010dn\u00fdch prostriedkov v zmysle z\u00e1kona \u010d. 480\/2004 Zb., o niektor\u00fdch slu\u017eb\u00e1ch informa\u010dnej spolo\u010dnosti (v platnom znen\u00ed);<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>zasielanie neadresovan\u00fdch obchodn\u00fdch ozn\u00e1men\u00ed, vr\u00e1tane vyu\u017e\u00edvania elektronick\u00fdch komunika\u010dn\u00fdch prostriedkov;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>vykon\u00e1vanie prieskumu a anal\u00fdzy trhu;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>zaradenie do marketingovej datab\u00e1zy na \u00fa\u010dely profilovania a priameho marketingu;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>vykon\u00e1vanie segment\u00e1cie (profilovania) s cie\u013eom cielenia marketingu pod\u013ea konkr\u00e9tnych potrieb dotknutej osoby, napr\u00edklad v\u00fdberu obchodn\u00fdch ozn\u00e1men\u00ed s oh\u013eadom na \u00fa\u010das\u0165 na aktivit\u00e1ch prev\u00e1dzkovate\u013ea, zisten\u00fdch preferenci\u00e1ch, veku a \u010fal\u0161\u00edch inform\u00e1ci\u00ed z\u00edskan\u00fdch od dotknutej osoby.<\/li>\n<\/ul>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">DOBA<\/h4>\n\n\n\n<p>Port\u00e1l obsahuje inform\u00e1cie o slu\u017eb\u00e1ch (produktoch), a to vr\u00e1tane uvedenia ich cien. Ceny s\u00fa uveden\u00e9 vr\u00e1tane dane z pridanej hodnoty a v\u0161etk\u00fdch s\u00favisiacich poplatkov. Platia po dobu, po\u010das ktorej s\u00fa zobrazen\u00e9 na port\u00e1li. Zobrazen\u00e9 ceny s\u00fa kone\u010dn\u00e9. Toto ustanovenie neobmedzuje mo\u017enos\u0165 spolo\u010dnosti uzavrie\u0165 so z\u00e1kazn\u00edkom k\u00fapnu zmluvu za individu\u00e1lne dohodnut\u00fdch podmienok. Va\u0161e osobn\u00e9 \u00fadaje bud\u00fa sprac\u00favan\u00e9 maxim\u00e1lne po dobu 10 rokov, resp. do odvolania v\u00e1\u0161ho s\u00fahlasu. Obchodn\u00e9 ozn\u00e1menia elektronick\u00fdmi prostriedkami sa teda zasielaj\u00fa len v pr\u00edpade, ak ich z va\u0161ej strany neodmietnete.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ROZSAH<\/h4>\n\n\n\n<p>Va\u0161e osobn\u00e9 \u00fadaje bud\u00fa spracovan\u00e9 v nasleduj\u00facom rozsahu: titul, meno a priezvisko, pr\u00edpadne n\u00e1zov firmy\/spolo\u010dnosti, I\u010c, DI\u010c, telef\u00f3nne \u010d\u00edslo, e-mailov\u00e1 adresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">PR\u00cdJEMCOVIA<\/h4>\n\n\n\n<p>Va\u0161e osobn\u00e9 \u00fadaje bude spr\u00e1vca sprac\u00fava\u0165 sp\u00f4sobom, ktor\u00fd je be\u017en\u00fd v r\u00e1mci priameho marketingu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">INFORM\u00c1CIE O PR\u00c1VACH<\/h4>\n\n\n\n<p>Pod\u013ea s\u00fa\u010dasn\u00fdch platn\u00fdch pr\u00e1vnych predpisov m\u00e1te pr\u00e1va uveden\u00e9 v \u010dl\u00e1nku 12 a 23 tohto nariadenia, najm\u00e4 pr\u00e1vo na transparentnos\u0165 sprac\u00favania, pr\u00e1vo na inform\u00e1cie a pr\u00edstup k \u00fadajom, pr\u00e1vo na opravu a vymazanie \u00fadajov, pr\u00e1vo na obmedzenie sprac\u00favania \u00fadajov a pr\u00e1vo na prenosnos\u0165 \u00fadajov; pod\u013ea uveden\u00e9ho nariadenia m\u00e1 dotknut\u00e1 osoba tie\u017e pr\u00e1vo vznes\u0165 n\u00e1mietku proti sprac\u00favaniu na \u00fa\u010dely priameho marketingu, vr\u00e1tane profilovania.<br><br><strong>Pod pr\u00e1vom na pr\u00edstup<\/strong> sa rozumie pr\u00e1vo na transparentn\u00e9, zrozumite\u013en\u00e9 a \u013eahko dostupn\u00e9 inform\u00e1cie o sprac\u00favan\u00ed osobn\u00fdch \u00fadajov. Toto\u017enos\u0165 \u017eiadate\u013ea mus\u00ed by\u0165 overen\u00e1. V\u0161etky inform\u00e1cie sa poskytuj\u00fa bezplatne, pokia\u013e \u017eiadosti nie s\u00fa zjavne neopodstatnen\u00e9, neprimeran\u00e9 alebo opakovan\u00e9. Na overenie toto\u017enosti m\u00f4\u017ee prev\u00e1dzkovate\u013e od v\u00e1s po\u017eadova\u0165 poskytnutie dodato\u010dn\u00fdch inform\u00e1ci\u00ed.<br><br><strong>Pod pr\u00e1vom na opravu<\/strong> sa rozumie oprava nepresn\u00fdch \u00fadajov alebo doplnenie ne\u00fapln\u00fdch \u00fadajov.<br><br><strong>Pr\u00e1vom na vymazanie<\/strong> sa rozumie pr\u00e1vo po\u017eiada\u0165 o vymazanie \u00fadajov, ak u\u017e nie s\u00fa potrebn\u00e9 na stanoven\u00e9 \u00fa\u010dely, neexistuje pr\u00e1vny titul na spracovanie a pr\u00edpadn\u00fd s\u00fahlas bol odvolan\u00fd, boli vznesen\u00e9 n\u00e1mietky proti spracovaniu alebo boli \u00fadaje spracovan\u00e9 protipr\u00e1vne.<br><br><strong>Pr\u00e1vom na obmedzenie <\/strong>spracovania sa rozumie obmedzenie pri uplatnen\u00ed niektor\u00e9ho z pr\u00e1v, ak neexistuje d\u00f4vod na vymazanie. Spr\u00e1vca informuje pr\u00edjemcov o pr\u00e1vach na obmedzenie a vymazanie, pokia\u013e to nie je nemo\u017en\u00e9 alebo to nevy\u017eaduje neprimeran\u00e9 \u00fasilie spr\u00e1vcu.<br><br><strong>Pr\u00e1vom na prenosnos\u0165<\/strong> sa rozumie pr\u00e1vo z\u00edska\u0165 poskytnut\u00e9 \u00fadaje v be\u017ene pou\u017e\u00edvanom a strojovo \u010ditate\u013enom form\u00e1te a odovzda\u0165 ich in\u00e9mu prev\u00e1dzkovate\u013eovi, ak je spracovanie zalo\u017een\u00e9 na s\u00fahlase alebo zmluve.<br><br><strong>Pr\u00e1vom na vznesenie n\u00e1mietky <\/strong>sa rozumie pr\u00e1vo namieta\u0165 proti sp\u00f4sobom sprac\u00favania alebo proti samotn\u00e9mu sprac\u00favaniu. Ak dotknut\u00e1 osoba vznesie n\u00e1mietku proti sprac\u00favaniu na \u00fa\u010dely priameho marketingu, osobn\u00e9 \u00fadaje sa nebud\u00fa \u010falej sprac\u00fava\u0165. N\u00e1mietku je mo\u017en\u00e9 vznes\u0165 proti pou\u017eitiu automatizovan\u00fdch prostriedkov alebo proti profilovaniu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">KONTAKTY, POD\u00c1VANIE \u017dIADOSTI A S\u0164A\u017dNOSTI<\/h4>\n\n\n\n<p>Ak budete chcie\u0165 svoj s\u00fahlas odvola\u0165, alebo ak m\u00e1te ak\u00fako\u013evek ot\u00e1zku pre prev\u00e1dzkovate\u013ea, alebo ak po\u017eadujete uplatnenie niektor\u00e9ho z vy\u0161\u0161ie uveden\u00fdch pr\u00e1v, m\u00f4\u017eete sa obr\u00e1ti\u0165 na prev\u00e1dzkovate\u013ea prostredn\u00edctvom vy\u0161\u0161ie uveden\u00fdch kontaktn\u00fdch \u00fadajov. M\u00f4\u017eete tie\u017e poda\u0165 s\u0165a\u017enos\u0165 u prev\u00e1dzkovate\u013ea alebo u dozorn\u00e9ho org\u00e1nu, ktor\u00fdm je v oblasti sprac\u00favania osobn\u00fdch \u00fadajov \u00darad na ochranu osobn\u00fdch \u00fadajov so s\u00eddlom na adrese: Pplk. Sochora 727\/27, 170 00 Praha 7 \u2013 Hole\u0161ovice, <a href=\"http:\/\/www.uoou.cz\" target=\"_blank\" rel=\"noopener\">www.uoou.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00daHLAS S VYU\u017d\u00cdVAN\u00cdM OSOBN\u00ddCH \u00daDAJOV NA MARKETINGOV\u00c9 \u00da\u010cELY PODMIENKY SPRACOVANIA OSOBN\u00ddCH \u00daDAJOV NA \u00da\u010cELY PRIAMEHO MARKETINGU Za\u0161krtnut\u00edm pr\u00edslu\u0161n\u00e9ho pol\u00ed\u010dka ste dobrovo\u013ene a s pln\u00fdm vedom\u00edm s\u00fahlasili s t\u00fdm, \u017ee va\u0161e osobn\u00e9 \u00fadaje bud\u00fa spracovan\u00e9 na \u00fa\u010dely zasielania obchodn\u00fdch ozn\u00e1men\u00ed v zmysle ustanovenia \u00a7 2 p\u00edsm. f) z\u00e1kona \u010d. 480\/2004 Zb., o niektor\u00fdch slu\u017eb\u00e1ch informa\u010dnej spolo\u010dnosti. [&hellip;]<\/p>\n","protected":false},"featured_media":32304,"template":"","class_list":["post-2762","document","type-document","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/tstwp.mawis.eu\/sk\/wp-json\/wp\/v2\/document\/2762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tstwp.mawis.eu\/sk\/wp-json\/wp\/v2\/document"}],"about":[{"href":"https:\/\/tstwp.mawis.eu\/sk\/wp-json\/wp\/v2\/types\/document"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tstwp.mawis.eu\/sk\/wp-json\/wp\/v2\/media\/32304"}],"wp:attachment":[{"href":"https:\/\/tstwp.mawis.eu\/sk\/wp-json\/wp\/v2\/media?parent=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}